Join us for a full day of great information about library marketing, communications, and PR!

Presentations:

Keynote: Moving from a Promotion Strategy to an Engagement Strategy: Cordelia Anderson

Too often, when we talk about promoting libraries, the strategy resembles a megaphone. Tell as many people as you can as many things as you can about your library, all the time. True engagement is not a megaphone, it’s a two-way conversation, and though it requires more effort, it yields better results. In this one-hour session you will learn the rationale for shifting to an engagement strategy, as well as examples of engagement strategies such as active listening, customer feedback and stories of impact. Speaker Cordelia Anderson, APR, has twenty years’ experience creating marketing and communications strategies for highly visible organizations, including ten years as Director of Marketing & Communications for Charlotte Mecklenburg Library. She now runs her own consulting company.

Everything You Are Doing Wrong With Your Social Media Video (and How to Fix It): Tabitha Safdi, Digital Media Manager & Producer, South Carolina ETV

Turn your failures into successes in this session. I’ll share examples of mistakes and how I learned from them to create a successful digital and social space. Tabitha Safdi is the Digital Media Manager at South Carolina ETV. She found her passion for storytelling in the 13 years spent at ETV in creating content from concept to completion. With the limitlessness of digital, she loves experimenting with new ways to attract audiences by working strategically to cultivate and engage viewers to make a positive impact on their lives.

Principles of Design: Print, Web, and Social Media: Katie Simmons, User Experience Designer, South Carolina State Library

We'll discuss the basic principles of great design, which can be applied to both print and web, and some of the best free tools to get the job done. Attendees will learn basic typography, how to choose font and color combinations, element placement, audience, and the importance of getting the right file type. We will also discuss what this means when designing for social media.

Reporters are People Too!  How to Cultivate Media Relationships for the Greater Good: Ellen Dunn, Public Information Coordinator, South Carolina State Library

People sometimes like to hide when the media arrives.  But media coverage can be a good thing!  Learn how to handle the media in the tough times to improve your chances of coverage in the good times.  South Carolina State Library Public Information Coordinator Ellen Dunn will highlight the five simple steps to help develop a mutually beneficial partnership

Reaching Out with Video: Sam Tyson, Digital Communications Coordinator, Charleston County Public Library

From learning about who works at local library branches to meeting the people in the community, learn how CCPL has developed two new video series, Meet Your Library and the Human Library Series.

We’ll also have a swap and shop table so please bring 20-30 copies of successful brochures, handouts, bookmarks, or other PR materials to share with other attendees.

Lunch will be on your own.

Location:

South Carolina State Library, 1500 Senate Street, Columbia, SC 29201

Date and Time:

Friday, April 26, 10:00 a.m. to 4:00 p.m.

Audience:

Public and Academic library staff members who are responsible for public relations, communications, and marketing.

Learning Objectives:

Attendees will hear from library staff members and others in the field of public relations, communications, and marketing to learn more about the skills and tools used to promote library programs and resources.

Cost:

Free

For more information, please contact Dr. Curtis Rogers, Commuications Director at crogers@statelibrary.sc.gov or 803-734-8928.